USE THESE ELEMENTS FOR HIGHER CONVERSIONS ON YOUR LANDING PAGE
The marketing landscape is always changing along With the advances of technology and search algorithms keeping web design in a constant state of flux and more particularly the efficient use of landing pages as a marketing tool is forced to evolve as well.
Here are eight elements you can implement into your landing page to consistently attain higher conversions:
1. Your 60 second explainer video
An explainer video can help you create high-impact messages and engage your audience in ways no other medium can. Tell your story and capture your audience’s attention without pushing the sale. explainer videos are a great way to qualify your leads.
2. One sentence ‘mission statement’ and call to action button
On a landing page, tone it down on the navigation to other parts of your site. Folks are there for a reason — make it easy. On landing pages, less is more. No need to overwhelm or you come off as too salesy
3. Use Strong Calls To Action
In addition to video, we’ve found success with A/B testing strong CTA’s. Just make sure you are Continually optimizing for maximum results. Landing pages should be concise, put the video front and center to drive engagement and be sure to end with a clear CTA.
