Growth Marketing Weekly
Launch.Grow.Thrive.
TikTok Launches Holiday Playbook for Small Businesses
Is TikTok part of your holiday marketing plan?
The fast-growing, short-form video app is still rising, with projections that it will become the next billion user social platform. Given this, it likely should be on your digital marketing radar — but amid various negative press reports in relation to a potential US ban, many businesses have been left unsure whether to invest, and to build a presence on the platform, or even how to do it, given the trendy, meme-inspired nature of its clips.
On the potential ban, that, increasingly, READ MORE
Repurposing an internal digital ad solution for client use
The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms.
For example, Digital Remedy, a digital marketing services provider, recently launched the AdReady+ self-service platform for digital advertising management, targeted to independent marketing agencies. Originally an unbranded internal tool, Digital Remedy repurposed their internal platform for external use in only 75 days to meet client demand. READ MORE
5 Tips for Hyper-Optimizing Your SEO
Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’ — never mind the fact that it’s constantly evolving and requires regular, consistent attention.
It’s because of these issues that many business owners make the decision to outsource their SEO requirements. If this is an avenue that you’re currently exploring, you’re probably wondering READ MORE
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The Secret To Stretching Your Content Marketing Budget
Most companies create huge quantities of information and correspondence as a part of their on-going business. BUT most of them don’t think about how to improve and use this content to respond to content marketing triggers. READ MORE
How to Use B-to-B Media to Generate Sales Leads
When it comes to generating sales leads among completely new targets, b-to-b marketers face the challenge of choosing the most effective media platforms. With so many channels available, from social media to traditional advertising, those choices can seem daunting. Here’s my list of the top seven READ MORE
How to Use Gratitude Based Leadership to Grow your Business Smarter
Jen McFarland Joins us to share her insights on applying Gratitude-based #Leadership, Strategic Project Planning, and #DigitalMarketing to Grow your #Business Smarter LISTEN NOW
How to Determine Your A/B Testing Sample Size & Time Frame
Do you remember your first A/B test you ran? I do. (Nerdy, I know.)
I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job.
There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results.
But … that’s pretty much it. I wasn’t sure how big was “big enough” for sample READ MORE
Is your transformation strategy really a strategy?
