5 Ways To Use Social Video for Generating More Leads

Social Video marketing can help you leverage and engage your current Twitter,Facebook,Pinterest and other communities as well as improve your reach while improving your ROI. I have compiled these five useful ways to generate more leads with your social video, the same methods we use to increase our own reach and engagement on our own social channels.

New to social video marketing? Check these great tips out:

1. Wistia Business Video Platform

2. How To Optimize Your Video For Better Search Results

3. Implementing Video with Your Inbound Marketing Campaign

1. Use Twitter Cards

Enable Wistia’s Turnstile or a Leadgen Gate which will allow you to get leads right from the Timeline!

2. Direct connection and conversation on twitter

Will Allow Hyper personal interaction with your leads.

3. Providing answers and Value

via Targeted twitter cards and facebook posts are great ways to drive clicks to a landing page.

″The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period″. — Gary Vaynerchuk

4. Use message — matching to split test your videos

Innovate with different styles and split the embed traffic when you map out your buyers journey,

5. There is a video opportunity at every stage of the funnel

use videos to intro some more advanced content, for personal messages between your sales specialists and leads to kick off direct conversations on Twitter or even behind-the-scenes on instagram. Hyper-targeted FB ads with well-defined audience segments helps create those meaningful little micro-impressions!

Social Video isn’t just a trend, with the unveiling of all the video-centric tools being introduced and embraced by the major social platforms like facebook’s Canvas and Live, Instagram allowing 60 second videos, Twitter going “all-in” on promoted video, as well as Periscope, and who can forget Vine,Snapchat and Meerkat? Video is prime for engaging storytelling. Do yourself and your business a favor, use video and start driving more qualified leads and increase your conversion rate.

Originally published at blog.dreamstatedigital.com.