5 Urgent Signs You Should Re-Design Your Website Right Now
As with any tech tool, the rate of accelerated change can make it obsolete, even more so for web sites, what worked yesterday may not convert today.
A good webdesign that provides an excellent user experience and steers visitors effortlessly to your end goal is crucial in today’s short attention span “what can you do for me” Customer-centric model.
These key triggers will help you address any problem hot spots in your current webdesign and allow you to design the perfect welcome mat for your business website.
Here are some examples of how we use Data Driven Design here at DreamstateDigital:
If you recognize any of the following signs your website may be on it’s deathbed, but don’t worry you can still breath life into again and make it a formidable lead conversion weapon.
Some common web design problems include:
1. Not Responsive or Mobile Friendly
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices. The number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become critical to getting your message in front of the right buyers. Simply put, you are cutting your reach by at least 50% if you’re website isn’t mobile focused.
2. Not User Friendly
User experience design (UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. Is Your Website or app delighting and enhancing your user’s experience? Do they get any value from it? or is it just clunky dead weight? Try these great tools and tweak your site for better UX results.
3. Traffic & Conversions Suck
Web traffic is the amount of data sent and received by visitors to a web site. Getting quality propestive leads to your sight is crucial & tricky, Learn The Key drivers of Traffic Growth. Get actionable traffic analytics with this tool
4. Not Compatible with Buyer’s Journey
Your buyer’s journey is key to converting prospects into leads and leads into buyers. Mapping out your content strategy to align with your buyer’s journey will help in long term engagement and better qualified conversions. It will also ensure that you can provide your visitors with an integrated website experience that will produce more leads and sales. Try these Buyer Journey tools for better results.
5. Copy No Longer Relevant or Engaging
Copy is content primarily used to persuade a person or group as well as raise brand awareness. Good, Clear and concise copywriting is one of the most essential elements of an effective website. It’s the content road map that provides detailed directions on the actions your visitors should take to get value from their experience. Check Out these real life business examples of great copywriting.
So, as you can see Relevant and engaging websites are possible with the right ingredients in play. You don’t neccessarily have to do a complete overhaul to your website, if you keep the data focused methodology of Growth Driven Design in mind while applying any changes you should be seeing positive results rather quickly.
Enjoy the creative journey!
DATA DRIVEN DESIGN THAT GROWS WITH YOU
Originally published at blog.dreamstatedigital.com.
